I found this ad for the famous Libbey's pumpkin pie in a 1979 Family Circle Christmas Helper special issue. It reminds me of the nursery rhyme Peter, Peter Pumpkin Eater. I tried several times but I just couldn't get a very good scan of it. The colors are really very rich and warm . The text at the top is "Remember the aroma, the melt-in-your- mouth taste of homemade pumpkin pie? Now's the perfect time of year to share that warm memory with your family. And here's the perfect recipe:"
At the bottom there is an offer for a free plastic stand cookbook holder. Only 50 cents postage and three Libby's, Pet or Pet-Ritz product labels.
This is the recipe in case someone doesn't have it. I am sure it has probably been posted several thousand times by other bloggers.
Preheat oven and cookie sheet to 375 degrees. Remove one Pet-Ritz Deep Dish pie crust shell from freezer. Meanwhile, mix filling ingredients in order given.
Two eggs, slightly beaten
One can (16 oz.) Libby's Solid Pack Pumpkin
3/4 cup sugar
1/2 teaspoon salt
1 teaspoon cinnamon.
1/2 teaspoon ginger
1/4 teaspoon cloves
One Tall can (13 fl. oz.) Pet Evaporated Milk
Recrimp edges of pie shell to stand 1/2" above the rim. Pout about half the filling into pie shell; place on preheated cookie sheet near center of oven. Pour remaining filling into pie shell.
Bake for 70 minutes or until knife inserted near center comes out clean. Cool on wire rack. Garnish with whipped cream and walnuts if desired.
I have made this recipe before and it does produce a very yummy pie. Now days I just buy a frozen pie or even a ready to serve one.
5 comments:
Great ad Rochelle! They bring back many memories for me. When I first began cooking in the early 70s, the recipes in the magazine ads were some of the ones I used quite a bit.
Simply timeless and yummy too!
Thanks for the memories.
Have a Happy Thanksgiving!
Oh there's nothing like homemade pie! I have a friend who says "there's nothing that a piece of pie won't cure"!
Happy Thanksgiving Rochelle!
Smiles-
Melissa
I made a Libby's pie this year. It was the first year that I was asked to make the pumpkin pie and I wasn't going to deviate from my 'mother's recipe' LOL. But I think she uses pumpkin pie spice and I used the individual spices.
I sure must have enjoyed this post! I was just updating my Pumpkin Pie rhyming recipe post and had to include this link.
Thanks once again, for sharing Rochelle:)
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